Celebration of Air - Nike Air Max Day Campaign
What They Asked For
Every year, Nike takes the 26th of March to celebrate the creation of their most iconic line of sneakers: Air Max. But this year, our two companies came to an agreement: one single day of celebration is not enough. So instead, they asked us to come up with a month-long campaign, one which would really capture the true cultural impact of Air Max.
What We Delivered
When I started writing down all the influences of Nike Air Max, the campaign concept became obvious. What Air Max is to sneakers, oxygen is to life itself: utterly essential.
