Our directive was simple: speak to the heart of our core audience, and be honest.
The era you’re born into forever feels like home. For our customer, that’s undoubtedly the ‘90s. So we brought them back: no nostalgia necessary.
They call us the nostalgia generation, and when you look at pop-culture, the influences from our childhood are obvious. Grunge, skate culture, and hip-hop permeate all aspects of personal expression. Unfortunately, we can’t return to this era that we emulate. But we can build something even better.
In the baby stages of a new decade, on the cusp of its first season of rebirth, Jimmy Jazz will provide a genuine sensation of a new beginning. One filled with edge, inspiration, and color.
In Spring 2020, a new ‘90s is just around the corner.